Base shoes. 1995 was a great year to launch Base. Lads were in, even though they were always out, and there was a gap in the market to provide them with really good shoes at not stupid prices. We did this, and more. We now have a flagship store in London’s Carnaby Street, which also sells our brand new clothing range, Base London Head to Toe. The Base range includes Black and Brown Leather Lace ups and Slip-ons.