Replay T-Shirt. The Replay brand was registered as far back as 1978 by Claudio Buziol. And "Fashion Box" was born specialising in casual shirt making. Fashion box then went international in 1987 making 70% of sales abroad! By 1990 total sales had reached 18 million Euros and the Milan store was opened. The Replay & Sons kid's brand subsidiary was also born in 1991. As sales rose and new outlets opened with a New York store and the first TV advertisement aired the Replay brand really began to hold its own on a global scale. Stores then carried on opening every 10 days around the world, including locations in Amsterdam, Florence, Rome and Hamburg. The innovative denim styling and urban style contemporary clothing pieces have become a firm favourite for the fashion conscious crowds. Long live Replay! The Replay T-Shirt collection features long and short sleeve T-Shirts in a range of colours and styles.
